Mae Son Vino Leggero

In 2022, third-generation winemaker Matteo Furlani began a new project in addition to his label Cantina Furlani: after years of selling grapes from a 6 hectare plot, he began searching for a way to bottle them for his own wines for the first time — and now is launching a new label, Mae Son, in collaboration with export manager Claudio Coronato and Jenny and Francois Selections. The label is a tribute to the importance of family and family work, as well as the careful craftsmanship of their wines. The name is a playful nod to the beginning of each family member’s name: M for Matteo, A for his wife, Annalisa, and their daughter, Alessia, and E for their son Edoardo. The pronunciation further sheds light on the intimate story behind the label: in English, it’s pronounced “my son,” while in French, it can be read as “maison,” meaning “my home.” 

 

Matteo on this wine: “The goal was not simply to create a light wine, but to redefine the concept of mindful conviviality, proving that value can come from subtraction. To transform a simple glass of wine into a space for decompression, where the health of the body and the serenity of the mind meet in perfect balance. We obsessively sought a combination that could maintain structure and body; minerality and acidity; and a rich, authentic aromatic bouquet. 

 

“We discovered that the unique terroir  of  Trentino-Alto Adige allows the grapes to express themselves beautifully even at low alcohol levels, keeping intact their alpine elegance, freshness, and balance.”